How UWS Helps With SEO and Customer Engagement
If you have a professional website, you need a search engine optimization strategy. One of the most basic forms of digital marketing, SEO takes advantage of search engine algorithms to boost your online visibility. Of course, creating and implementing a comprehensive strategy is a big undertaking, which is why you should hire an SEO company in Cambridge.
These third-party professionals are your dedicated digital marketing department, ensuring you’re always on top of the latest internet trends. Most importantly, SEO experts can explain how the strategy works, allowing you to make the best marketing choices for your enterprise.
SEO Drives Website Traffic
Search engine algorithms constantly crawl webpage text for keywords and phrases. This software then ranks pages according to undisclosed criteria. The goal of search engine algorithms is to offer internet users the most relevant answers to their queries.
SEO takes advantage of this system by identifying and using keywords that put your links in front of potential customers. For example, consumers interested in home improvement may search “hardware store near me.” By using “hardware store near me” in your content, your website will appear in those searches.
Of course, SEO isn’t as simple as stuffing keywords into your landing pages. Instead, it must be carefully implemented for maximum effect. Naturally incorporated keywords appeal to algorithms, boosting your rank and bringing more visitors to your website.
Trust Builds Your Customer Base
You can use SEO to target consumers at various stages in their purchasing journey. For example, “paint store near me” is a great targeting phrase for people at the end of the paint-buying process. However, you can build trust and encourage return visits by targeting consumers in the awareness and consideration stages of their purchasing journeys as well.
For example, you can target individuals in the awareness stage by creating a webpage about signs your house needs a new coat of paint. You can then create a blog about the best types of exterior paint to appeal to consumers in the consideration stage.
This strategy does two things: builds familiarity and establishes authority. The more consumers see your name, the more familiar your business becomes; the more helpful your content, the more consumers see your brand as an authority. Both factors build trust and bring customers back when they’re ready to purchase.
Customer Engagement Informs SEO Strategy
The best SEO uses data to target a specific audience. Customer engagement yields lots of fruitful data, making it a crucial resource for businesses. The first step to effectively using customer engagement is understanding the four types:
- Social
- Contextual
- Emotional
- Convenience
Social engagement occurs between consumers — essentially, it’s word of mouth. The better the customer experience, the more social engagement you’ll see as people talk positively about your brand.
Contextual engagement looks at customer behaviour within the context of your business. For example, you can create customized email offers based on previous purchases.
Emotional engagement recognizes that most consumer decisions have an emotional factor, even if it’s subconscious. When you build an emotional rapport with customers, they’re more likely to choose your branding in the future.
Convenience engagement illustrates that consumers are more likely to take the easy option. By lowering the threshold for conversions, you can encourage site visitors to act on impulse. A great example is the “one-click buy” button.
An SEO Company in Cambridge Offers Expertise
Do you want to boost your website conversions, but you’re unsure where to start? Unwired Web Solutions can help with our digital marketing expertise. We offer SEO, web design, social media marketing and content marketing services, ensuring we create a campaign that fits your unique needs. For more information, contact us online or give us a call today.