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Website Design Trends for 2022

December 15, 2021 by David Henderson

The new year is right around the corner, and it is time to consider how your business will stand out in 2022. With increased eCommerce and online presence over the past couple of years, there is more competition than ever. This is why it is so important to keep your online shops and websites as up-to-date as possible. Unwired Web Solutions offers custom web development and custom web app development to help your business thrive in the upcoming year ahead. 

One of the biggest trends for the upcoming year is an increased sense of playfulness in web design. Many designers have started creating sites that simply exist for play and delight. Web design is moving into the future by using advanced interactions and animations built with no-code tools, enabling designers to create them faster and easier than ever before.

Scavenger Hunts

Creating a scavenger hunt can work incredibly well when trying to make a website more fun and engaging. This new trend creates website structures that lend themselves to puzzles and scavenger hunts. Pages are daisy-chained and password-protected, making visitors provide answers or find clues to unlock the next page in the series.

Web designers are coming up with many creative ways to reveal prompts, clues, and answers. Some common ideas for clues include drawing a shape, finding a hidden clickable element on the page, and finding a word hidden in your main site.

Just remember to give your audience a workaround if you want everyone to be able to make it to the end. The scavenger hunt can be very useful for revealing a product launch, releasing a new video, or giving customers a hidden piece of information.

Art Deco Design Motifs

Art deco motifs have been trending over the past few years. Associations with the art deco style are often ornate Speakeasy sites or Gatsby-themed pages, all of which can make for beautifully minimalist designs.

For 2022, the trend takes inspiration from the curved, clean lines and repetitive graphic shapes of art deco illustration. These elements can inspire fonts, logos, spacer motifs, and illustrations in web design.

Oversized, Interactive Typography

A fresh new bold design trend for this year includes typography of unusual size. Beyond a specific size, text becomes more of a graphic element than simply part of the content. This unique technique can be used in minimalist or maximalist designs just as effectively and can suit many different styles.

Typography can be used as an overlay on a moving film or image, and the text can partially block the image making the viewer curious to see more. Or it can simply be used to create a sophisticated ultra-minimalist design on a neutral background.

But designers aren’t stopping there. Many are taking text even further and finding creative ways to make it move and play with the user’s mouse. In 2022 we will see more oversized typography that becomes animated when the cursor hovers over the text. This design element on a website has been shown to make the site feel more immersive.

Design In The New Year

While these are just a few examples of the web design trends for 2022, you can get an idea about the way designs are moving in the new year. At Unwired Web Solutions, we offer custom web development to incorporate some new trends for the new year. Staying up to date with your web design shows your customers that you care about your brand and always bring it into the future. For more information on our services, contact us today!

Filed Under: Website Design Tagged With: custom web development, custom web development Canada, services, website design, website design services

The Advantages of Custom Web Development

May 12, 2021 by David Henderson

One of the most important marketing strategies for businesses is to keep potential customers interested in your web content. While getting traffic to your website is essential, sites that are not user-friendly or lack appeal can quickly turn off visitors.

Businesses turn to custom web development because they need web pages that offer a dynamic interactive experience to keep customers coming back. At Unwired Web Solutions, we tailor our services to meet the needs and specifications of our clients. Here are some reasons why our services are important for your goals and your bottom line.

It’s Time To Step Outside the Box

The truth is you never get the entire package with template services. You always give up things you want on your website because choices are limited. There is nothing more frustrating and unproductive than tweaking your site with themes, graphics and optimization tools that don’t meet your needs. This is how we make the difference in website design: 

  • Initial consultation: We spend time with you to learn your unique objectives. Once we clearly understand your goals, we outline a strategy to meet them. The code we write goes hand-in-hand with your objectives.
  • Focused research: We engage in in-depth analysis to help distinguish your place in the market and understand your competition. We are constantly adapting your strategies to the current data.  
  • Creative design: Our first step is to understand your web design needs thoroughly. Our team is dedicated to a personalized approach. We work closely with your team to be certain objectives are realized. Since website creation requires flexibility, we will refine and adjust throughout the process until you give us the okay to launch. 
  • Personalized web development: Our testing process is comprehensive. We begin with code creation for your site. We start from the ground up, so your site is completely personalized to your expectations. We use beta sites to test for functionality. 
  • Strategic deployment: We get the details right in testing before your site goes live. Once your site is up and running, we connect it to social networks and search engines.
  • Ongoing maintenance: Our services don’t stop at deployment. A part of our commitment to you, we continue to monitor the website and perform maintenance.

It’s a Brave New Online Landscape

The pandemic ushered more companies online to conduct business. The upside is that more traffic means that more people are engaging with the online market. The critical issue is getting your brand noticed in a vast sea of businesses. As more companies enter the market, the need to employ new strategies is essential. These are three must-know areas for successful online marketing:

Focus: The digital realm is constantly evolving, and it’s easy to lose sight of goals. Our team helps you focus on what matters to your company to keep you competitive.

Functionality: If you want to establish your brand, you need custom web development functionality. With other businesses using quick-fix templates, your company stands out with a visually stunning and unique website.

Accessibility: High-value content is what customers seek. The pandemic has heightened the need for substantive and personalized information that speaks directly to their needs and establishes brand loyalty.

Get Web Solutions That Fit Your Business Goals

Unwired Web Solutions has the innovative web marketing services your business needs to get the competitive edge in a crowded online market. Our comprehensive suite of products combined with our professional web development team’s specialized knowledge is the advantage our clients need to reach their business objectives.

Our goal is to identify and provide services that work for your business and adapt strategies to keep your business out front. Contact us to learn more about our approach to custom web development.

Filed Under: Website Design Tagged With: custom web development, online marketing, website design

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