Unwired Web Solutions

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How Blogs are an Effective SEO and Marketing Tool for Your Business

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When was the last time you did an online search to answer a question or solve a problem? You probably did so at least once today. There’s also a fairly good chance that you found your answers on a blog. Every day, your customers are online doing exactly the same thing. Don’t you want to publish an article that gets their attention? Online marketing services can help make this possible.

Foundation for SEO

Search engine optimization requires content to thrive. Marketers then work hard to ensure this content ranks highly in search results and attracts your most likely customers. Website copy can achieve this, but this information is static. To truly improve your website’s discoverability, you need more content and you need to find room to fit the right keywords on your website. Blogging helps make this happen.

Traffic Driver

Did you know companies that publish blogs regularly attract far more traffic than those that do not? Hubspot attributes this to the fact that every new blog post is another indexed page for your website. This ties back to the importance of organic traffic from SEO. Blogs also improve the quality of readers you attract, because blogs tend to attract people looking for solutions.

Compounded Value

Business owners often feel discouraged when blog posts do not garner a lot of traffic on the first day or within the first week. However, that blog will continue to attract traffic for some time to come. Because of this, older blog posts tend to outperform newer ones, with exceptions for those that go viral. Hubspot estimates that 90% of its leads come from blogs published months before.

Passive Investment

You have likely heard all the perks of passive income. You do the work once and it continues to feed your bottom line for some to come. Blogs work in the same way. While you are sleeping at night or off on the weekends, the blog posts you published continue to work on your behalf. This organic traffic is much more cost-effective than relying solely on expensive ads and labour-intensive marketing strategies.

Branding

In the early stages of business, you may not feel as drawn to the concept of branding. However, as your business grows, you see more and more the importance of distinguishing yourself from your competitors. Blogs give you the opportunity to create and maintain a certain core message or tone. It also gives your company and its key workforce the opportunity to showcase their expertise.

Engagement

Creating content that informs is crucial, but creating content that engages is of equal importance. The more people like, share or comment on a blog post, the more value it earns for search engine ranking. It also makes your content more memorable and improves the chances of more people seeing it. Your blog post may even go viral.

Customer Experience

All around the world, more companies are investing in creating a good customer experience. Customer support is the primary tool companies rely on, but content offers a great opportunity as well. Companies often turn common customer questions into articles. They can then link to these expanded answers via the use of the “Learn More” buttons.

Partnership

Not all blogs published by your brand will live on your website. Sometimes, you earn the opportunity to write for major publications or popular blogs. This can help you tap into the overlapping audience of more established blogs. If the admins allow you to use do-follow links, it also helps your SEO strategy through link-building.

Blogging is a core component of online marketing services and compliments most digital strategies. If you would love to see it become a part of your own, contact Unwired Web Solutions today.

4 Reasons Content Optimization Is Crucial for Your Content — and Your Brand

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“Content optimization.” You’ve heard the phrase before, and you’ll likely hear it again and for a good reason. Search engine optimization is the backbone of any content marketing strategy. Without it, the content you worked so hard to create risks getting lost in all the noise, pushed to the depths of the search engines by content that contains just the right mix of helpful information and optimization. If you’re not optimizing your content, it’s time you changed that. Our SEO team at Unwired Web Solutions shares four good reasons to do so.

1. Optimized Content Helps You Attract the Right Visitors

Optimization gives you control over who finds your content and at what stage of the buyer’s journey. For instance, say you sell high-end snow gear. To search for your products, potential customers are likely to use phrases such as, “best snow boots for men,” and “best winter jackets for negative temperatures.” By optimizing your content for specific keywords and phrases such as these, you can target the exact type of person who is in search of your products.

Go deeper than keyword optimization and create content for specific stages of the buyer’s journey. Identify what matters most to customers. For instance, customers in the consideration stage may be looking for the most affordable snow gear designed for below-freezing temperatures. You can offer a comparison guide to assist them in the decision-making process. To make buyers aware of your products, create articles about the importance of warmer and more protective gear, and about how to store your gear in the off-season. Offering this type of valuable, optimized content gives you control in the busy online marketplace.

2. Optimization Improves the User Experience

Optimizing your content makes it easier than ever for visitors to find the exact information they’re looking for. When a person types “Size 7 snow boots for women” into the search bar, Google is going to deliver the most relevant results. If you optimize a product page with this or a similar phrase, you stand to rank near the top. Not only is this great for your business but also, it helps streamline the shopping process for the consumer. You can be even more helpful for consumers by including a search bar on your website so that, when there, users can quickly navigate to the information they need.

content optimization

3. Optimization Helps the Search Engines Understand Your Page

Despite its seemingly omnipotent powers, Google is not a mind reader, and nor is any other search engine. Brands need to help the search engines find and deliver the most relevant results by using words and phrases that explain what the page is about. Content optimization helps brands do this.

4. Optimized Content May Increase the Number of Indexed Pages You Have

Say you sell hundreds of different types of products for all different seasons. If you neglect to optimize each page for targeted keywords for each specific product, you deny your business ample opportunity for growth. On the other hand, if you do optimize each page, you increase your odds of rankings for dozens, if not hundreds, of different types of searches, thereby increasing your chances of connecting with potential customers and making the sale. Though optimizing each individual page may be painstaking, it’s well worth it when your brand begins to enjoy increased visibility and expanded opportunities.

Content optimization is a necessary component of any effective content marketing strategy. However, we understand that optimizing content can be a meticulous and time-consuming task. Let our experienced team do it for you so you can focus on other pressing business matters. Learn more, or get in touch today.