Unwired Web Solutions

Success... Optimized.

Why Product Content Optimization is Needed

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When it comes to selling your products online, the eCommerce industry has developed high standards. Whether you’re selling through a Google shopping product listing ad, an Instagram ad, or another site, you always need to provide accurate and up-to-date content. Making the most out of your revenue potential means your product data needs to be complete and informative as possible.

Product content optimization is anything that improves the product attributes in a feed to ensure you are producing high-end content for your sales channels. It not only helps drive SEO, but it also helps to build trust in your brand. Your content is unlikely to be found by your audience without content marketing optimization. Search engines, people, and potential customers can only find you when you rank well on search engine results pages.

Why Is It So Important?

In eCommerce, your business will be competing against product listings from thousands of different online merchants, and each sales channel only accepts products that meet the basic feed requirements. So, choosing not to optimize your product content means possibly missing out on thousands of sales.

Content optimization is part of every successful content marketing strategy. When you get your optimization right, your whole marketing function will be successful. Content optimization involves ensuring that the content is technically built, so it reaches the largest audience possible. Optimization means including relevant keywords, meta and title tags, links, headers and subheaders, calls to action, image sizes, and many other factors.

Consistency in product content is vital to a business brand. For example, suppose you display one set of information in a Facebook ad and an entirely different set on your phone website. In that case, you are guaranteed to gain a bad reputation and lose potential sales. Your content across all channels should be consistent, correct, and accurate, improving the overall shopping experience.

Feed Management Tool

Sometimes algorithms and requirements for optimization change, so it is important to be able to change all of your product listings easily. In some cases, it may be possible to carry out manual optimization of product content without help. However, for those who have many listings, a feed management tool may be helpful. This software can let you apply changes and alterations to hundreds or thousands of products all at once. 

For content optimization services in Canada, contact Unwired Web Solutions. Our experts can help to ensure your content marketing strategy is up to date, including your product listings. We understand the importance of optimization for products and ensure you are not leaving any sales behind. For more information on product content optimization, contact our team today!

Are Thieves Stealing Your Content

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You may be utilizing content optimization services and feeling pretty secure about your website, including your blog articles.  But, even though you are doing everything right in the world of online marketing, you could be the victim of “scraping.” 

How do you know you are a victim? Perhaps one day, you come across an article that looks very familiar. It only takes a second to recognize it because it is your content! Someone has taken all your hard work and posted it on their blog. 

In most cases, they have taken the entire piece, including images and links. They do this by “scraping” your blog’s RSS feed. Occasionally, they may change it up a bit. But the majority of the writing, images and links are all yours. No matter the situation, it is never pleasant to realize that someone has stolen your hard work. It is even worse if you have not been given credit for it. 

What to Do

The first thing you need to do is decide if you are going to do anything at all. It can be extremely frustrating to know that someone has used your hard work for their own gain. But, the amount of work that may be needed to get the article taken down may not be worth it.  

On rare occasions, you may find that it is a new blog owner who copied all of your work because they didn’t know any better. In fact, they may even think they are doing you a favour. 

If it appears to be someone starting out who possibly didn’t know any better and their contact information is right out there in the open, you may want to try emailing them. You may be surprised at the quick response you get with an apology and offer to take down the copied blog post. If they are genuinely clueless and didn’t realize that what they were doing was wrong, they will more than likely own up to it and take it down immediately. It is acceptable to give them 24 hours to take down the content. 

If you can’t get an answer from them, you can try contacting their hosting company. There are a few websites that can help to locate a hosting company for a specific site. Hosting companies can get into legal trouble if they are hosting a site that is violating Copywrite laws, so they will likely act quickly to help issue a notice to the site in question. 

Take It Further

More often than not, they will know exactly what they are doing and why it is wrong. Some people prefer to take it further by putting pressure on the blogger or contacting advertisers on the blog who has stolen content. You can also issue a Digital Millennium Copyright Act (DMCA) takedown notice against the site in question. 

However far you wish to take action is up to you. Just remember that at the end of the day, it may not be worth your time. Check to see if your site still ranks higher than thieve’s site. Just search Google for a sentence from your blog post (in quotation marks) and see if your site still ranks above the other. If so, you can rest assured that you are still doing better than the thief, even with them ripping off your material. 

To reduce the risk of “scraping,” include at least one link in each blog that points to another one of your blog posts. That way, if readers come across the stolen content, they may click on the link and be redirected back to your original blog. 

If you are having trouble with “scraping” or just need some help with your content, contact us today! We offer content optimization services to make sure your site ranks on top, no matter how many thieves try to steal your content!