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How to Improve Your Website’s Rank on Google

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3 Ways To Improve Your Website’s Rank on Google

It’s a cliche, but when you’re running a business, time really is money. Anything that takes hours of the day contributes to the high cost of labour and creates an opportunity cost for something that could be a more lucrative use of time. Product content optimization and SEO strategies require daily effort and constant commitment. Business owners often struggle to keep up with the demands. If you’re curious about content optimization services in Canada but are just getting used to how to do this yourself, read below for three strategies that may help.

1. Post Authoritative, Relevant Content

Nothing can replace content that is well-researched, persuasive, exciting to your users, and relevant to your product line. Web writing skills have to be honed and crafted to increase clicks and keep driving customers to your site. When you write your content, use keywords and strings of keywords that are directly connected to your products. Imagine yourself as the person who is searching for your website. What are they likely to type into Google? Include those phrases in your content, and you should see your website ranking go up. You should also make sure that you…

  • Use the same keywords more than once in the same posting. Pick a phrase and stick with it.
  • Create a separate webpage for each of the keywords you are targeting.
  • Make sure it is readable and user-friendly! Avoid the temptation to repeat keywords too frequently.

Finally, using formattings such as bold, italics, and headers creates relevance and dynamism in your content.

2. Upload New Content Regularly

Sharing departmental news on a blog, rich with keywords, may drive a better search ranking. It may help to have a ready-made bank of “evergreen” SEO articles ready to post at regular intervals. Use your downtime to create a healthy queue of these articles, so that you are not constantly scrambling for how to upload new content every day.

It will also help you to schedule regular audits of your past content. Customers’ needs change all the time, as do market conditions. It can be a boon to your web traffic if you set a reminder once a quarter or twice a year to scroll back through old blog posts and include more relevant keywords.

3. Maximize Your Metadata

This step is often overlooked but can create a significant edge against the competition. After all, there are dozens if not hundreds of websites competing for your customers’ loyalty. Titles, descriptions, and keywords are all valuable sources of metadata that increase Google search rankings.

Titles

By far your webpage’s most important metadata, the title appears at the top of a browser window and in the search engine headline. High-impact keyword phrases simply must be in your title metadata for successful product content optimization.

Descriptions

Use approximately two sentences here. This is what the search engine may show the user as a result after they hit enter on their search query.

Keywords

If you’ve read this far, it should not surprise you that keywords are crucial! You should take every opportunity to add rich keywords to every part of a website that makes sense. Even if the search engine sometimes overlooks this particular metadata, other times they won’t. A solid keyword phrase has three or four words, such as “Regina plumbing services.”

Contact UWS for Content Optimization Services in Canada

Get in touch with our team at Unwired Web Solutions today. If you are looking for solutions to bring more customers in to buy your products or gain a larger online presence we can help. By regularly adding relevant and engaging content plus the optimization of your website we can ensure great results. All our solutions will be personal to your needs. Don’t hesitate to get started, give us a call or email!

Why Your Business Needs a Website In 2022

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Understanding the Reasons Your Business Needs a Website in 2022

Many small businesses understand the importance of having and maintaining a web presence through a dedicated website. Unfortunately, not all companies acknowledge the necessity of a website or content optimization services in Canada.

When developing a business plan in the modern era, it needs to contain a digital strategy, including a website. The digital era and the contemporary consumer demand some level of conformity to the times. If you want your business to have the reach and influence of your competitors, web development is vital. There are at least five reasons you should focus on web design and development if you haven’t already.

1. Customer Expectations

Customers expect businesses to have a functional and attractive website. They need web pages to be adaptive and conform to their chosen devices. Therefore, it is common sense for most businesses to ensure their websites and pages are mobile-friendly.

Many consumers will search for local businesses while out and about, meaning their smartphone is the closest device. If your pages do not meet the expectations of mobile design, the consumer will likely move on to one of your competitors.

2. Service Credibility

An active and adaptive website improves a business’s or brand’s credibility. If a customer goes to a static website with little design effort and minimal menus, information, and displays, they might think it is not trustworthy.

A robust website that includes interactive menus, videos, and vibrant menus and allows consumers to access the information they need easily and quickly is better for your business. When a website is professionally executed, it carries weight and exudes confidence. Consumers can feel the difference. They are more willing to interact with and spend money on a design that proves more capable and thought out.

3. Offer and Service Platform

While you need to worry about how the consumer will interact with your web pages, you also must remember that your website is a tool to sell your service or products. The home page should provide a space or showcase for you to highlight product or service features and benefits.

You want to take time to inform your customers, but you also want to inform them using as few words as possible. The modern consumer is all about instant gratification, so give them information but quickly.

4. Improved Accessibility

A website will provide greater access to a broader pool of consumers. Much of the accessibility stems from the 24/7 availability of your website and critical points of your business, including sales. A website increases your hours of operation without increasing your overhead with employees and overtime. A functional website should allow consumers to essentially serve themselves by making purchases or filling out contact forms, etc.

5. Communication and Rapid Solutions

A well-designed website will also allow a business to improve communication with customers. A company can use FAQs to help reduce the call volume to customer service centers, and they can include contact forms to organize customers’ questions and needs. Essentially, a website will result in more efficient communication between consumers and businesses, and it has the potential to reduce waiting times for consumers.

From web to product content optimization, modern business requires a digital presence. However, the change is not something to fret about. Creating a website and functional web pages has the potential to improve workflows and the overall efficiency of the company. Additionally, digitization can improve consumer-corporate relations, allowing for rapid response times and access to information. Is your company ready to embrace the digital age with effective web design and strategy? If so, contact Unwired Web Solutions to discuss what its team of qualified marketing and digital strategy professionals can do for your business.

How To Create A Solid SEO Plan For 2022

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As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!

Writing Effective Meta Descriptions for Products

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When you hire content optimization services in Canada, you can request assistance with meta descriptions, a critical part of any listing on a search engine results page. Of course, you may wonder why you should go through the trouble, as most of them are auto-generated if left alone. Is it worth the effort of creating your own? You may be surprised by how much it affects your marketing campaign.

What Is a Meta Description?

You’ve seen meta descriptions before, but you may not have known it at the time. Meta descriptions are the handy paragraphs underneath links on SERPs. They describe what the page is about and help searchers find the right website to answer their questions.

As we mentioned, search engines automatically generate meta descriptions, but you also have the option to write them. Depending on the quality, Google may rewrite them to better serve the user experience. However, meta descriptions optimized with keywords are less likely to get rewritten, so it’s in your best interest to at least try creating your own.

It’s important to note that the meta description isn’t part of your web pages’ visible content but part of the metadata that works behind the scenes. As a result, you must access the HTML markup to change it. This process is relatively easy in most content management systems.

Why Are Well-Written Meta Descriptions Important?

Meta descriptions are a great place to flex your SEO muscles. Optimized descriptions appeal to internet searchers, who are the more likely to click on the associated link. The more clicks a link gets, the higher it ranks on SERPs. The higher it ranks on SERPs, the more clicks it’s likely to get, and so on. Basically, a well-written meta description is a way to jump into a high-ranking feedback loop.

How Can Content Optimization Services in Canada Help You Create Effective Meta Descriptions?

While there are meta description generators out there, professionals find that organic text is more effective. In fact, creating a unique description with strong branding can significantly impact how many people click your link. Of course, if you write a description the old-fashioned way, you have to keep a few things in mind.

First, make sure you stay within the character limit. Google only shows the first 160 characters of a meta description, including spaces. That means you have a tiny window to state your case.

Second, don’t stuff your description with keywords. While utilizing keywords is crucial for product content optimization, treating the meta description as a list of buzzwords won’t do you any favours. Searchers want to know what your webpage is about, and a description packed with keywords won’t tell them that.

Instead, only use one or two keywords as naturally as possible. This approach strikes a balance between appealing to search engine algorithms and providing value to consumers.

Third, prompt searchers to act with clear directions. Termed “calls to action,” these statements use active verbs such as the following:

  • Learn
  • Discover
  • Explore
  • Find
  • Buy

Which you use depends on the content of the webpage. For example, if the link leads to a blog, you’ll want to focus on words related to learning. In contrast, web pages listing products for sale should use terms related to shopping.

Finally, keep the consumer’s intent in mind. What is the user hoping to find by searching these terms? Try to present your webpage as the answer to searchers’ hypothetical questions.

Optimizing meta descriptions on your own is feasible when you’re a startup, but as your business grows, so will your website. Maintaining dozens of web pages takes time away from other essential operations. Fortunately, Unwired Web Solutions can help you strike a balance with our content optimization services. For more information, give us a call or reach out online.

The KPIs That You Should Always Be Tracking

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KPI tracking refers to the methods and tools that can be used to monitor the performance metrics of a website. KPI stands for “key performance indicator.” Measuring KPI’s involves collecting specific data and converting it into useful metrics. These metrics can then be reported and measured in easily readable charts and dashboards.

Determining KPI’s is a vital step for both new companies and those that have been in the marketplace for a long time. To help ensure successful growth after KPI’s are established certain steps may be needed, including product content optimization, social media management, or content optimization services in Canada.

KPI’s show the situation of a company at that point in time. It can help outline any problems or roughness and helps to lay out the steps that can be taken to eliminate them. Areas and subjects in which the company is successful are highlighted, and the methods that work can then be repeated.

Set Goals

In order for KPI’s to work, businesses first need to set goals for themselves. These goals should be as realistic and selective as possible, and it should be clear in which area growth is most important in the digital market. For example, it could be the number of visitors to the site, the amount of interaction they give, or even the number of incoming emails. Setting these targets will depend entirely on the owners’ goals and the product or services they are selling.

KPI’s are specifically for the digital marketing field to determine the ratios of different digital metrics to each other. Some determined KPI’s however, should be specific to channels used. 

For example, social media tools and the conditions under which visitors interact with these channels may be different compared to how visitors interact on a website. Google Analytics is a great web analysis tool that can help you to understand the behaviour of your users entering your website. It can allow you to create custom dashboards to separate all of your different goals.

Each social media channel has built-in analytics that can help you with your KPI’s. There are also a number of reliable social media metric trackers that can help monitor your numbers over a specific period of time. 

Which Ones To Monitor?

One of the main problems with KPI’s is choosing from the thousands that are possible. If you choose the wrong one, you may be measuring something that doesn’t align with your goals. So how should you go about selecting the correct KPIs for your organization?

Your business may have many moving parts that are integral to its operations and performance, but it’s impossible to track everything going on. Many of these measures are simply not important enough to follow, and monitoring too many could create unnecessary work that ultimately will not be useful.

Instead, you will want to choose one or two metrics for each of your objectives that can be most helpful in achieving them. In many cases, multiple metrics could apply, but only a couple of them will be impactful enough to improve the performance of your business. 

Indicators of Performance

Once you have chosen your metrics, you will want to ensure that they meet the criteria for a good KPI. Your KPI’s should be accurate indicators of performance and have some additional characteristics that could signal their effectiveness. Ask yourself these questions about each KPI you may be considering:

  • Does this KPI connect to our objective?
  • Is it simple to understand and define?
  • Can it be easily quantified?
  • Can it be measured in a timely manner?
  • Will it still be relevant in the future

While KPI’s are an essential tool in measuring progress, they will only be helpful if done accurately and in a timely manner. Having an analyst responsible for collecting the data could be essential depending on the size of your business. An analyst should be able to analyze the results, put the data in context, and explain the performance. Our team at Unwired Web Solutions have the tools and experience needed to deliver the metrics that can help your business succeed. 

Top 5 KPIs To Track On Social Media 2

Social Media KPI’s

What good is social media if you are not reaching your customers? But how do you know if your customers are responding to your posts, or if your posts are prompting a purchase? KPIs for social media can help you determine if your social media presence is doing its job. 

There are specific KPI’s that should be measured across social media channels.

Impressions – this is the number of times that your post showed up in someone’s timeline or feed. However, this may not necessarily mean that the person who saw the post noticed it or even read it.

Follower count – this is the number of followers that your social channel has.

Audience growth rate – the growth rate demonstrates how your follower count is changing over time. You always want to make sure you are gaining followers, not losing them.

Reach – this measures how many people have seen your posts since it went live. This is a great metric to give you an idea of what your audience finds valuable and interesting. To calculate, divide your post views by total followers and times it by 100. This will give you your post reach percentage.

Likes– this is the number of times followers interacted with a social post by clicking the like button.

Comments – this tracks the number of times your followers commented on your posts.

Engagement rate – this metric helps to divide all the engagement a post receives, including likes, saves, comments, and favourites, by the total number of followers on your social channel. It helps to show how engaging your piece of content was. Add your likes, comments, and shares together and divide by your followers to find this metric. Then times by 100 to get your average engagement rate percentage.

Click-through rate – this is the percentage of people who viewed your post and clicked on your call to action. This metric can help provide insight into whether your content captures your audience’s attention and gets them to act. Get this calculation by dividing your total clicks by total impressions and times in by 100. This will give you your click-through rate percentage.

Conversion rate – conversion metrics show how effective your social media strategy is and whether it’s leading to sales, getting people to subscribe to a mailing list, visit a website or landing page, or other actionable outcomes. A high conversion rate shows that your social media marketing has delivered something valuable to your audience. To calculate it, divide your conversions by total clicks and times by 100. This will give you your conversion rate percentage.

Email Campaigns 

If you run email campaigns as part of your marketing strategy, you will also want to track these. Many of the KPI’s for social media are the same for email campaigns. You will want to look at open rates, which are the metrics that will tell you how many people open your email. When looking at these metrics, it is important to note your email subject line to tell you if it is or is not an effective strategy. A catchy email subject line can make or break an email campaign. 

You will also want to note your conversion rate and click-through rate the same as in social media. Bounce rate is also important to note for email campaigns as it will tell you how many people clicked on a link but then quickly left that page without taking any action. You want these numbers to be low as it signals that your content isn’t all that engaging or you have not provided an adequate user experience.

Don’t Put If Off

Many people put off measuring their KPI’s because they don’t know where to start or they think they may do it wrong. It’s not unusual for businesses to go off course as a result of using the wrong measures, but the sooner you uncover your mistakes, the better. At Unwired Web Solutions, our team of marketing experts can help to find the KPIs for your business and help with tracking. If your metrics show low numbers, you may need to rethink your marketing strategy, such as social media engagement changes or content rewrites. Contact us today for content optimization services in Canada or help with your social media marketing!