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Keyword Optimization for Content: Best Practices and Common Mistakes to Avoid

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If you’re a business owner or someone who uses a website to gain clients, it’s easy to wonder if you’re choosing the right keywords to attract visitors and adequately represent your products and services. Are you performing the correct keyword research for content optimization, paying attention to keyword density in content writing, and learning all you can about where to place headers for SEO visibility?

Fortunately, there are a few tips you can use to perform keyword research with confidence. Read through the following guide to learn more about common mistakes you may encounter when optimizing keywords for content.

Common Mistakes in Keyword Research for Content Optimization

Understanding the details surrounding SEO can feel muddy and unclear as you’re learning the ropes. It helps to focus on a few guidelines rather than trying to tackle the entire topic at once. Here are a few common mistakes to look out for when you begin your keyword research:

1. Not Picking Keywords With Enough Search Volume

At times, the keywords that sound right just don’t work well. Fortunately, there’s a quick way to check on how your keywords are performing. Keyword volume metrics, for example, reflect how many times per month somebody searched for that particular keyword.

It takes some understanding and finesse to pick the perfect keywords, so don’t be discouraged if you find that your keywords aren’t performing as well as you’d like. Learning more about which keywords are working and which aren’t being searched for is a great first step in your research.

2. Not Researching Keywords Often Enough

Once you’ve found keywords that you think will drive traffic to your site, you may be tempted to move on to different tasks. However, keyword research must be performed consistently if you want to outperform your competition — it’s never a one-and-done event if you want to stay relevant in the digital realm.

Because search terms and language evolve quickly, you need to keep up by updating your keywords and keeping a close eye on your content optimization for SEO. For example, if one of your products or services relates to a holiday or local event, updating your service pages with keywords that relate to this topic would help potential customers find your site when they searched for those terms.

3. Not Researching Customer Questions First

What brings people to your website? A very common mistake that both first-time and experienced business owners make is writing or blogging about what they think they should tell their customers rather than focusing on what their customers want to learn. It’s a subtle distinction, but it’s a crucial one.

Focus on what questions your customers are asking — whether it’s finding a local restaurant with vegan options or sourcing a particular product with expedited shipping — and include these terms in your keywords to widen your net. Look at reviews, develop customer personas, and talk to your customers themselves to ask how they found you.

4. Not Focusing on a Wide Variety of Keywords

It seems simple that your keywords should reflect the majority of your customer’s purchases. However, with this strategy, you’re neglecting to include the wide variety of long-tail keywords and keyword phrases that may help bring customers to your website. Using partial keywords, or keyword phrases that are very similar to your keyword, may be a more optimal choice.

Let Us Help You Find the Right Keywords

At Unwired Web Solutions, we understand the importance of optimal keyword placement and the urgency of creating clear, concise marketing copy. Get in touch with us to discuss your project, concerns about your website, or questions about increasing customer engagement with smart, targeted keyword placement. We look forward to helping you solve any issues related to keyword research for content optimization!

4 Essential Ingredients for a Successful Website

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4 Essential Ingredients for a Successful Website

Building and maintaining a website can be challenging to do if you are not aware of what makes a successful website. Websites are much more sophisticated than they were just a few years ago. The Google algorithm keeps updating to help users get the information they want quickly. Laying a good foundation with your website now can help you keep up with the bots and how consumers are searching differently. Here are four ways UWS can help you stand out among your competitors with content optimization services in Canada.  

1. Design and Easy Navigation

An often-overlooked aspect of a website is its design and navigation path. You want your website to be attractive and inviting, kind of like your front door. When customers enter your site, they need to be able to get what they want quickly. The links should be easy to follow, to see where each link leads. The links should also set your customers up through your sales funnel. There’s no point in directing a customer to buy an item if they’re still gathering information. You have to lead them through the sales journey. Navigation is key to a successful website.

2. High Quality, Relevant and Engaging Content

There’s a good reason content is considered king. Customers want relevant content that keeps them interested. Search analytics notice when customers spend time consuming content on your website. You get ranked higher. When you invest in high-quality content, it makes customers stay on your site to see what else you have to offer. This product content optimization adds to your bottom line.

3. SEO Keywords to Get Noticed By Google

It used to be thought that “if you build it, they will come,” but search is changing. Google uses keywords to index sites and ranks your pages in search. Your content might be excellent, but if Google can’t determine what your page is about, it will be difficult to index. If no one comes to your website, what’s the point?

WSI uses deep research to find the most relevant keywords for your business. We build those into your content to help drive traffic to your business. We also look at your competitors, to see what keywords they’re ranking for. This information can help rank your site higher in local and global searches without spending all your budget on digital marketing.

4. Blog and Social Media Presence

Search engines like new content. Blogs are a great way to update your site with new information and to link back to evergreen content on your site that already ranks high. This helps the bots index your site and learn how to navigate your site to rank in search. Users like new information about your product, services and brand. It’s another way to break down your story into bite-size parts to get your message across.

Social media can’t be ignored as part of your website strategy. Promoting your website on social media can drive traffic to your site to build your customer base. With so many different platforms, it can be hard to decide where to start. The WSI team can help you analyze your customer lists by demographics and find out where they hang out on social media. You don’t have to be active on dozens of social media platforms, just one or two to start to gain a following. Once you’re established, you can always add another one. The important thing is to have a way to connect with your audience. 

Professional Online Marketing Support

WSI understands that there is a lot that goes into a successful website. We can help you bring all the parts together to create a harmonious symphony that gets an audience. Contact us for more information.

How to Improve Your Website’s Rank on Google

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3 Ways To Improve Your Website’s Rank on Google

It’s a cliche, but when you’re running a business, time really is money. Anything that takes hours of the day contributes to the high cost of labour and creates an opportunity cost for something that could be a more lucrative use of time. Product content optimization and SEO strategies require daily effort and constant commitment. Business owners often struggle to keep up with the demands. If you’re curious about content optimization services in Canada but are just getting used to how to do this yourself, read below for three strategies that may help.

1. Post Authoritative, Relevant Content

Nothing can replace content that is well-researched, persuasive, exciting to your users, and relevant to your product line. Web writing skills have to be honed and crafted to increase clicks and keep driving customers to your site. When you write your content, use keywords and strings of keywords that are directly connected to your products. Imagine yourself as the person who is searching for your website. What are they likely to type into Google? Include those phrases in your content, and you should see your website ranking go up. You should also make sure that you…

  • Use the same keywords more than once in the same posting. Pick a phrase and stick with it.
  • Create a separate webpage for each of the keywords you are targeting.
  • Make sure it is readable and user-friendly! Avoid the temptation to repeat keywords too frequently.

Finally, using formattings such as bold, italics, and headers creates relevance and dynamism in your content.

2. Upload New Content Regularly

Sharing departmental news on a blog, rich with keywords, may drive a better search ranking. It may help to have a ready-made bank of “evergreen” SEO articles ready to post at regular intervals. Use your downtime to create a healthy queue of these articles, so that you are not constantly scrambling for how to upload new content every day.

It will also help you to schedule regular audits of your past content. Customers’ needs change all the time, as do market conditions. It can be a boon to your web traffic if you set a reminder once a quarter or twice a year to scroll back through old blog posts and include more relevant keywords.

3. Maximize Your Metadata

This step is often overlooked but can create a significant edge against the competition. After all, there are dozens if not hundreds of websites competing for your customers’ loyalty. Titles, descriptions, and keywords are all valuable sources of metadata that increase Google search rankings.

Titles

By far your webpage’s most important metadata, the title appears at the top of a browser window and in the search engine headline. High-impact keyword phrases simply must be in your title metadata for successful product content optimization.

Descriptions

Use approximately two sentences here. This is what the search engine may show the user as a result after they hit enter on their search query.

Keywords

If you’ve read this far, it should not surprise you that keywords are crucial! You should take every opportunity to add rich keywords to every part of a website that makes sense. Even if the search engine sometimes overlooks this particular metadata, other times they won’t. A solid keyword phrase has three or four words, such as “Regina plumbing services.”

Contact UWS for Content Optimization Services in Canada

Get in touch with our team at Unwired Web Solutions today. If you are looking for solutions to bring more customers in to buy your products or gain a larger online presence we can help. By regularly adding relevant and engaging content plus the optimization of your website we can ensure great results. All our solutions will be personal to your needs. Don’t hesitate to get started, give us a call or email!

How To Create A Solid SEO Plan For 2022

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As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!

Why Product Content Optimization is Needed

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When it comes to selling your products online, the eCommerce industry has developed high standards. Whether you’re selling through a Google shopping product listing ad, an Instagram ad, or another site, you always need to provide accurate and up-to-date content. Making the most out of your revenue potential means your product data needs to be complete and informative as possible.

Product content optimization is anything that improves the product attributes in a feed to ensure you are producing high-end content for your sales channels. It not only helps drive SEO, but it also helps to build trust in your brand. Your content is unlikely to be found by your audience without content marketing optimization. Search engines, people, and potential customers can only find you when you rank well on search engine results pages.

Why Is It So Important?

In eCommerce, your business will be competing against product listings from thousands of different online merchants, and each sales channel only accepts products that meet the basic feed requirements. So, choosing not to optimize your product content means possibly missing out on thousands of sales.

Content optimization is part of every successful content marketing strategy. When you get your optimization right, your whole marketing function will be successful. Content optimization involves ensuring that the content is technically built, so it reaches the largest audience possible. Optimization means including relevant keywords, meta and title tags, links, headers and subheaders, calls to action, image sizes, and many other factors.

Consistency in product content is vital to a business brand. For example, suppose you display one set of information in a Facebook ad and an entirely different set on your phone website. In that case, you are guaranteed to gain a bad reputation and lose potential sales. Your content across all channels should be consistent, correct, and accurate, improving the overall shopping experience.

Feed Management Tool

Sometimes algorithms and requirements for optimization change, so it is important to be able to change all of your product listings easily. In some cases, it may be possible to carry out manual optimization of product content without help. However, for those who have many listings, a feed management tool may be helpful. This software can let you apply changes and alterations to hundreds or thousands of products all at once. 

For content optimization services in Canada, contact Unwired Web Solutions. Our experts can help to ensure your content marketing strategy is up to date, including your product listings. We understand the importance of optimization for products and ensure you are not leaving any sales behind. For more information on product content optimization, contact our team today!