As SEO’s we often get so consumed with page load times, keyword density, Meta data – all the architecture “stuff” that goes into on-page optimization of a website. even more often we arbitrarily TELL clients what users think/want/look for when searching for a product or service. Unfortunately clients often blindly accept these claims.
The easiest answer & most difficult response to quantify is “It’s good for the user experience“.
The reality is who REALLY knows, we have our own ideas & preferences, we have what Google decides to tell us, we have analytics & A/B studies but what we don’t have are 1000 users to ask or watch while they are entering searches. There are tools out there that can give us an idea but more often then not we have to go with our own experiences while keeping in mind what the clients end goal is.
When I speak to clients I talk about what searchers type when they want to find products the client offers (using keyword research tools) OR what clients type when they’re looking for the CLIENT. Starting from these points we can better understand how a website can work better to get the people who are looking for products the client sells but aren’t currently finding the client. We do this by combing keyword research with current ranking reports, sometimes I’ll compare some of the clients biggest competitors sot he client can understand what they are up against.
Our next step is locking down the keyword phrases the client wants to rank better for & we build a plan to make the keywords appear better for Google within the clients website.
For more information on our process contact us.