A website for your business is essential in the current market. Whether you focus on Google for business Canada or more specific tools on the backend, your design matters. Many business owners fail to put enough foresight into their web design, leaving valuable customers behind.

Web design should focus on a sales funnel or the sale conversion. You want customers to come to your pages seeking information and clicking through to a solution. If your pages are not designed properly, your sales funnel will not work as effectively as it should. Page and content design come down to the effective implementation of SEO strategies.

1. Dynamic Content

While Google Business Profile optimization can result in more local listings and interest, it is not enough to compel consumers to buy what you are selling. What you should do is create pages with dynamic content.

Dynamic content is not stagnant. When customers visit a page with dynamic content, they are greeted by content that caters to their preferences, interests, and behaviour, allowing for a more personal experience.

2. Visuals and Videos

Visuals and videos are excellent ways to improve conversion rates. While the videos and visuals can motivate sales conversions, they also encourage consumers or web visitors to spend more time on your website. The longer someone spends on your website, the more likely they will commit to a purchase or some other activity, like signing up for a newsletter or customer loyalty program.

3. Mobile-Friendly Design

Gone are the days of just using desktop computers. People now have access to ever-increasing portable technology, including laptops, tablets, and smartphones.

Nowadays, people are more likely to search for local businesses and products on a mobile device than on their desktop or laptop computers. To reach these tech-savvy consumers, you need to optimize your website for mobile devices.

If your site is not optimized for mobile platforms, the pages will appear wonky and cumbersome. In some cases, a website will not even appear on a user’s phone. Therefore, failing to optimize your website for all devices means losing some customers and possibly not even showing up in search results.

4. Speed

When was the last time you sat in front of your computer or phone screen and waited longer than 10 or 20 seconds for a webpage to load? Most people won’t even wait that long.

If you want to improve sale conversions, you need to do everything you can to improve your site’s load time. One of the easiest ways to improve the speed of your site is to limit the number of videos and high-quality images on the page. Text loads faster than other attributes. Still, that doesn’t mean you should eliminate all videos and pictures.

Developing a quality website and tying in the most valuable SEO strategies is about finesse and experience. For those business owners with little to no experience in the world of web design, you might consider hiring a web design firm.

5. Quality Content

There was a time when anyone could make it to the top of the Google search results, regardless of their content. During those days, someone could fill a page with high-value keywords and weak content, driving traffic to their website.

Now, Google analytics and algorithms are too advanced. If you want to rank well in search results and drive traffic to your website, you need to provide quality content, which means well-researched, written, and actionable pieces. The pieces should include long-tail keywords and internal links to relevant pages.

Building out a quality website can be intimidating, but you do not have to do it alone. Contact Unwired Web Solutions for help creating quality websites and content that converts.