Coming soon to a SERP near you… Google’s attempt to make some headway against Facebook in the “social media” wars is +1 (Plus One). This new service allows searchers to +1 or “like” an SEM ad by clicking on a grayed out +1 to the far right of an ad. The first thing that came..
This one is for my friend DJ Lexis at Music Is My Sanctuary. Lexis is a colleague of mine that knows his search marketing, as much as he’s a great search marketer he’s an even better DJ & you should check out his Music Is My Sanctuary website.
Google has threatened they were out to get content farms over the last few months & yesterday they backed it up when they released an algorithm update that will impact approximately 12% of ranking results in the US. This new algorithm only impacts search results in the US, however, from where I sit we can..
As SEO’s we often get so consumed with page load times, keyword density, Meta data – all the architecture “stuff” that goes into on-page optimization of a website. even more often we arbitrarily TELL clients what users think/want/look for when searching for a product or service. Unfortunately clients often blindly accept these claims. The easiest answer &..
If you think only the “big players” need worry about reputation management think again. In today’s world positive or negative comments can make or break a campaign and even a company. Liken Facebook or Twitter or even Google Places to the water cooler days of old, when a positive or negative experience was passed along..
You’ve probably noticed another recent change Google has made in it’s Search Engine, Google Local is now Google Places. The wise people at Google haven’t really changed the claiming process other then recommending post cards instead of a text message or phone call (which is a very awkward process for any business with a phone..
It’s been 5 months since Google launched Instant and I have to say I love how it works. From a consumer experience standpoint, being able to extended my search phrase while I’m typing AND see results as I type is really great! It sure makes being on page one critically more important. I was speaking..