Google Search Engine Optimization Standards

If our search engine optimization Toronto professionals build your website according to Google Standards & Guidelines, the rest of the lesser search engines fall right into place. Since 80% of the world searches on Google, It doesn't really matter what your website looks like graphically if Google doesn't decide to serve it when someone types in keywords that are relevant to your business.  Once Google likes the architecture & keywords structure of your site, they will let people see it.  It's only then that the graphic elements of your site come into play.

Things like meta tags, page titles, proper or should we way Google friendly URL structures, and simple navigation part and parcel of what need to be done to thrive in Google's world of web placements.

If you are interested, Google has a guide that goes through this in a simple, easy to follow manual.  It's only 22 pages but is a good primer so when you sit down with a Toronto search engine optimization rep from Unwired, you will have a general idea of what is being talked about when it comes to your site.

Google says no one can guarantee a #1 ranking on Google and they are right. Some search engine optimization Toronto companies claim to guarantee rankings, allege a 'special relationship' with Google, or advertise a 'priority submit' to Google. There is no such thing as a 'priority submit' for Google. In fact, the only way to submit a site to Google directly is through their Add URL Page or by submitting a Sitemap.

Sorry to break the news to anyone who thought so, but first position rankings cannot be guaranteed. The position of a website on Google is constantly in flux. We don't guarantee a first position ranking, no one can guarantee a first position ranking and it is important to be wary of SEO companies that do guarantee this, as position ranking is highly variable on market fluctuation and more importantly Google's constant algorithmic change.

What we guarantee is a first page ranking for 40% of your keywords and if this is not achieved within the time frame specified we work for free until that result is achieved.

We can guarantee this because the Toronto search engine optimization specialists working for UWS have been working with Google and other search engines for over 7 years. It is only through experience we can, , prognosticate how long it will take for a particular website to gain a ranking for its industry key terms with a fair degree of accuracy. The time spent on optimizing a particular website is a key component in determining how long it will take a website to get to a particular page.

Although we have never had to meet our guarantee, we have put it in place for customer comfort and peace of mind. We can guarantee a first page for a good number of your keywords NOT because we have access to Google in but because we have the experience to know what it takes to get up there in the search rankings!

Google says if an SEO company creates deceptive or misleading content on your behalf, such as doorway pages or 'throw-away' domains, your site could be kicked out entirely from Google's index. These 'black hat' strategies are still used, but you are living life on the edge if you have it done for your website. Remember! You are responsible for the tactics or actions of any company you engage to do your website optimization. These gimmicks may work for a while, but once Google cottons on to them your site will be dropped like an anvil off a skyscraper from the Google rankings.

To us, there is no smoke and mirrors with SEO, the key element in getting a website to page one is the amount of time spent on optimization, both on-page and off-page (all other things being equal age, authority, site size etc. One of the reasons why professional SEO teams have come into place is because business owners like you realize that you don't have that time or expertise to spend on your website. If an SEO company is being covert and won't tell you everything they are up to, that could lead to consequences as severe as getting your site de-indexed from Google.. yeah, that is REALLY bad.

At Unwired Web Solutions, we all provide an overview of everything we are going to do before a client even signs on the dotted line. If you ask us, we are happy to explain all processes behind SEO and specifically what our processes entail. WE want to make sure our clients are comfortable with our optimization strategy, methods and tactics and to guarantee that our SEO practice is compliant with Google's Standards. Your search engine optimization Toronto representative will give you ongoing support for any questions that may come up and provide you with monthly reports and website analysis to show the progress of your SEO campaign. It is absolutely necessary that all SEO companies provide reporting measures in order for their clients to see the progress of their websites it moves up the Google page rankings.